Applications & usage

1 Creative Production in Advertising

1.1 Virtual Spokespersons

a. Facial Capture and Generation: Using facial capture technology, the facial expressions and movements of real people are recorded and applied to virtual spokespersons. These virtual characters can be customized according to brand needs, matching the brand's image and positioning in appearance, behavior, and language.

b. Personalization: Virtual spokespersons can be designed specifically for different advertising campaigns. Different spokespersons can target different market segments, enhancing the relevance and effectiveness of the advertisements.

1.2 Special Effects Application

a. Lifelike Special Effects: Utilizing facial AI technology, highly realistic special effects are generated in advertisements, making characters and scenes more vivid. By synthesizing users' facial expressions in real-time, ads can display richer and more dynamic visual effects.

b. User Interaction: Users' facial expressions are applied in real-time to virtual characters in advertisements, allowing the ad content to change based on viewers' expressions. This enhances the interactivity and visual impact of the advertisement.

2 Creative Applications in Gaming

2.1 Character Creation

a. Personalized Character Generation: Players can scan their facial features to generate their likeness in a game character. This not only increases the game's immersion but also allows players to better relate to the game scenario.

b. Customizable Characters: Players can adjust their characters according to personal preferences, creating unique game characters.

2.2 Emotional Interaction

a. Real-Time Emotional Feedback: Games can adjust their content based on players' facial expressions and emotional states in real-time. For instance, in a horror game, if a player shows fear, the game scene may become more frightening, enhancing the horror atmosphere. b. Dynamic Scenarios: Based on players' emotional feedback, the storyline and environment in the game can dynamically change, making the game more vivid and variable.

2.3 Facial Capture Technology

a. Realistic Expression Representation: Through facial expression capture technology, the expressions and movements of game characters can be more realistic and natural, enhancing the game's visual effect and immersion.

b. Enhanced Interactivity: Players can interact with game characters through facial expressions. For example, smiling or frowning can trigger corresponding reactions in the game, increasing interactivity and fun.

3 Creative Production in Film

3.1 Special Effects Production

a. Optimized Special Effects Workflow: Using facial recognition and tracking technology, the special effects production process can be simplified and optimized. For example, during post-production, actors' facial expressions can be accurately captured and applied to virtual characters, reducing manual adjustment workload.

b. High-Precision Special Effects: Facial capture technology makes the expressions and movements of virtual characters more realistic, improving the overall quality and visual effect of films.

3.2 Virtual Actors

a. Creating Virtual Actors: Using facial capture technology, highly realistic virtual actors can be created. These virtual actors can perform various roles without the need for real actors, reducing dependency on human actors.

b. Expanded Creative Possibilities: The use of virtual actors can expand creative possibilities in filmmaking. For example, in science fiction movies, completely virtual characters or scenes can be created, achieving richer visual representation.

Facial DNA Network demonstrates extensive application prospects in creative production across advertising, gaming, and film. It not only enhances content personalization and interactivity but also significantly optimizes production processes and effects.